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Question #8: How Do I Buy or Sell Mutual Funds, Stocks, and Bonds Online?

To have a fully functioning account, brokerages are required to have your signature on file. After they have your signature, you can buy or sell as much as you want, 24 hours a day. However, you orders aren't executed until the market opens.

After you open your account, you can log onto the Internet, go to your brokerage Web site, and enter orders by completing the online form. You can access your account at any time, check all your investments, and monitor your investments by using online news or quote services.


Examples of Good Online Brokerages for Beginners

If you think an electronic broker is right for you, you may want to consider the following examples (all prices are subject to change without notice):

 Ameritrade (www.ameritrade.com) requires $2,000 to open a trading account and $1,000 to open an IRA account. Market and limit orders are $10.99. Ameritrade offers a trading demo and investor education center called Investor Basics. Expect to pay a $15 maintenance fee every quarter.

Note: Market orders are instructions for the broker to immediately buy or sell a security for the best available price. Limit orders are trading orders that specify a certain price at which the broker is to execute the order.

*  HarrisDirect (www.harrisdirect.com) is ideal for beginning online investors because it doesn’t require any initial minimum deposit for trading or IRA accounts. The more you trade the less the cost of trading. For example, 1 to 17 market or limit orders are $19.95, 18 to 59 trades are $14.95 and 60 or more trades are $9.95. The brokerage offers access to a wide variety of research resources. (Investors with $100,000 or more have direct access IPOs). Customers can place trades via the Internet, telephone, or wireless devices in addition to proprietary software.

*  E*Trade (www.etrade.com) is one of the top-ranked online brokerages. You’ll need $1,000 for the initial deposit. Market trades are $14.95 for up to 1,000 shares. Customers have unlimited access to IPO information, real-time quotes, charts, baseline reports, market news, and more.

 


Checking out your broker

The Securities Investor Protection Corporation (SIPC) insures brokerage accounts in a way that is similar to how the Federal Deposit Insurance Corporation (FDIC) insures bank accounts. Each customer's account is insured to $500,000, and some brokerages have additional insurance. In other words, if your brokerage firm fails, your investment is covered.

Investors are wise to look into the background of a brokerage firm before investing. The Central Registration Depository (CRD) files are available at your state securities agency or the National Association of Securities Dealers (NASD). Additionally, each month the New York Stock Exchange releases a disciplinary action list at www.nyse.com.


Getting the best online trading services for less

The table below shows a few examples of the features that online brokers offer. These additional benefits change regularly, so check at the online brokers Web site before you open an account.

Brokerage Web Address Additional Benefits
American Express Financial Direct http://www.americanexpress.com/direct

 

Unlimited quotes, charts, news, S&P reports, and Zacks estimates.
HarrisDirect http://www.harrisdirect.com Stock screens, fund screens, research, S&P research, Lipper Reports, Zacks Research, and DLJ IPOs research.
E*Trade http://www.etrade.com Check-writing privileges, investing game, news, and delayed quotes.
Fidelity Investments http://www.fidelity.com Trade online, use online calculators, and get news, quotes, research, interactive investment tools.
Muriel Siebert & Company http://www.msiebert.com Free check writing, no per-check fees, free trades for referring customers, customized commission for active traders, $100 million account insurance, and free dividend reinvestment.
TD Waterhouse http://www.tdwaterhouse.com Free check writing, ATM card, free dividend reinvestment, research, real-time quotes, news and charts, portfolio tracking, Zacks earning estimates, and S&P stock reports.

                                                              

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Last modified: June 13, 2008